Breath
O’ Pine
– A FAMILY AFFAIR
Fifty-six
years after its incorporation, Brondow – the company that manufactures
and distributes Breath O’ Pine
– is still chaired by members of the Kelley and Farris Families
– direct relatives of product inventor Edward J. Kelley and company
co-founder John T. Farris, Sr.
A 1920's INNOVATION
The formula for what is today known as Breath
O’ Pine was discovered in the mid-1920s by
chemist Edward J. Kelley in the family’s Mt. Vernon, NY home.
Made from a combination of high concentration pine oil, soaps and other
ingredients, the formula was highly effective in dissolving grease,
dirt and other heavy stains.
During
the late 1920s, Kelley’s formula, which he named No Grit,
was sold in gas stations as a surface cleaner capable of removing
heavy automotive stains and grease from a variety of surfaces. As consumers
increasingly became aware of the product’s cleaning, disinfectant
and deodorizing power as well as its natural insect repellent properties,
No Grit quickly became a hit, attracting the attention of local
retailers.
BREATH O’ PINE HITS SUPERMARKET
SHELVES
Brondow was founded in 1943 (incorporated in 1947) and No Grit
was renamed Breath O’ Pine
after numerous Bronx area grocery and hardware stores began carrying
the company’s product.
In the late 1950s and early 60s, with distribution throughout the northeast
and sales approaching $1 million, Breath
O’ Pine’s signature glass bottle was
changed to a metal can. To keep up with steadily increasing demand,
Brondow relocated its manufacturing and distribution facilities to a
larger location in Tuckahoe, NY during the late ‘60s.
In 1986, a fire destroyed the company’s manufacturing and distribution
facility. Through the dedication of our management team and the encouragement
of our customers, Brondow rebuilt its Tuckahoe facility and Breath
O’ Pine once again rolled off the production
lines.
60 YEARS LATER
Sixty years and 75 million bottles later, the Breath
O’ Pine brand has grown significantly. Breath
O' Pine has become a tradition in many homes and
today still attracts new generations of families who have come to rely
on the quality and value of this multi-purpose surface cleaner/disinfectant.
Today, Breath O’ Pine
is among the top 10 selling pine cleaners in the New York Market and
is available in 15 and 28-oz bottles in stores throughout the northeast
and parts of the mid-Atlantic.