1943 – Back When...

The world has changed dramatically since Breath O’ Pine first hit supermarket shelves 60-years ago. Below are some of the events making headlines across America during 1943.

• WWII dominated the news, and Americans were forced to ration shoes and certain foods. Tuesdays and Fridays became meatless days and coupons were required for processed foods and cheese.

• Two million American women worked in war-related industries, holding positions previously held by men sent overseas. Images of “Rosie the Riveter” entered mainstream America.

• Construction of the Pentagon is completed, the Jefferson Memorial is dedicated in Washington, DC and Chicago got its first subway.

• The average American made $2,041 a year; a loaf of bread cost ten cents; and a gallon of milk cost sixty-two cents.

• Breath O’ Pine, one of America’s original pine cleaners, is first widely distributed in Bronx, NY supermarkets.